My response was that a vision, mission and values statement is a tool to help the organization accomplish what it has set out to do and helps provide a framework for success.
A Vision statement describes the ideal future state of the organization. It articulates what the organization is trying to accomplish.
Vision statement example: “To be the leading provider of technology-based resources in order to expand opportunities for life-long learning.”
A Mission statement describes in a few words why the organization does what it does or what it’s mission is for accomplishing the vision.
Mission statement example: “To realise a world where learners, lecturers, administrators, researchers and all stakeholders use Information and Communications Technologies (ICTs) to enhance the overall educational experience by improving flexibility and creativity, and by encouraging diverse, innovative and high-quality learning, teaching, research and management practices.”
A Values statement describes and lists the basic values and principles that the organization operates by.
Values statement example: “eCampus operates by the following guiding values Relevance, Flexibly, Equity, Quality and Integrity.”